Over 30 years in F&B Franchise GURU. YC Wang was the regional director for Burger King USA, and had managed a few International and local brands in the capacity as CEO and senior director.
He was the key consultant for the world famous feng shui concept, World of Feng Shui by Lillian Too, which is currently represented in more than 20 countries worldwide.
YC Wang was the driving force behind a few successful F&B brands, namely Pizza Hut, Kenny Rogers Roasters and PappaRich, growing from a few outlets to a sizable market share both in Malaysia and Asia Pacific Rim. He is a respectable franchise consultant for a few renowned local brands and has expanded his branding expertise into the international market. He has bee panel consultant for a few local SMEs and NGOs.