Since 2015

VEGGIE EXPRESS

Veggie Express – Redefining “Vegetarianism” Experience!

VEGETARIANISM – the future of food trend – a future of healthy, eco-friendly, and animal friendly environment. It is not only appealing to “Baby Boomers” but also the “Gen-Y” and “Millennials” – new generation who are into living a healthy lifestyle!

Veggie Express is founded by a group of passionate vegetarian youths, who loves animals as well as nature. One of the founding members, Wayne Teo, have actively promoted healthy living, and also served as president of the environmental society ever since a young age.Veggie Express is born upon the idea to personify a whole new generation of “Vegans”. These young entrepreneurs are supported by an equally passionate team, aimed at transforming Veggie Express into a beloved global brand.

Experience a whole new form of good, affordable, and healthy vegetarian cuisines, Veggie Express offers its clientele a café-like eatery with chic and modern ambience. The chefs of Veggie Express employs a healthy cooking methodology, which is to preserved the nutrients in the food without losing the essence. Its flagship outlet is located in bustling Sri Petaling. Other convenient locations are Sunway Pyramid, Meru Klang, Aeon 1 Utama, Aeon Kepong Metro Prima, Aeon Bukit Tinggi, Aeon IOI Mall, and Aeon Cheras. The Veggie Express team envisages opening a total of 100 outlets (Café and Kiosks) across Malaysia. The next stage will see the Company taking this homegrown brand globally. Initial outlets are owned and managed by Champs Global Network, with future outlets to be opened under a licensing business model.

Vision

To provide convenience to veggie lovers
To introduce variety and sustainability in veggie dishes
To promote holistic and healthy living

Mission

To expand Veggie Express to everywhere in the world

Over 30 years in F&B Franchise GURU. YC Wang was the regional director for Burger King USA, and had managed a few International and local brands in the capacity as CEO and senior director.
He was the key consultant for the world famous feng shui concept, World of Feng Shui by Lillian Too, which is currently represented in more than 20 countries worldwide.
YC Wang was the driving force behind a few successful F&B brands, namely Pizza Hut, Kenny Rogers Roasters and PappaRich, growing from a few outlets to a sizable market share both in Malaysia and Asia Pacific Rim. He is a respectable franchise consultant for a few renowned local brands and has expanded his branding expertise into the international market. He has bee panel consultant for a few local SMEs and NGOs.